It’s important to celebrate good things! Lately we’ve been knee deep in awesomeness and tomorrow we’re celebrating by hosting the first-of-many after work sessions at TAS HQ.
Consider yourself invited, you and your splendiferous personality!
As of April 21 we’re operating out of our new offices in Stockholm at Tomtebogatan 42, just off S:t Eriksplan. It’s a great location and we’re loving the extra space.
Although we’re busy little bees, don’t hesitate to stop by for a quick chat, a tasty cup of whatever you’re having and some amazing inspiration!
Visa The Amazing Society Points of Interest på en större karta
After working with Google Analytics and their new Event tagging for quite a while, I am seeing some horrible errors. The “Beta” label has for way to long been used to label a service as cool and hot, when in reality the service is actually far to developed to be called a beta.
The Event tagging is called Beta, and they mean it.
GM has long been a shining star in my world out of a communications perspective. They started (in my eyes) a newsroom trend, corporate Flickr trend, and much else. I have used them as an example in dozens of presentations. I have used Starbucks as well - particularly their “Rumor Response” section of the corporate website.
Unfortunately, this response has been quite unresponsive lately. Dead, in another word.
Now I found something else great by GM, and a reason to swap all those Starbucks screen shots for yet another shameless GM plug: the GM “Facts an Fiction” section. What they are doing here is in big bold text disrupting rumors and false statements. One particularly interesting “fact” was that their main brands are actually above average in independent quality indexes. (I “knew”, along with others I’m sure, that GM created cars of inferior quality.)
This section seems to be quite lively, and it is highly to-the-point. Clearly, they are tired of getting the same questions by journalists, and reading the same errors in papers and blogs. Oh, how I wish others could follow.
And I also wish that they would have been just a tad bit braver - they should have listed the false statements as well. In red. A regular corporate communications “Mythbusters”.
Proudly introducing the Washington DC based Avascent Group’s new amazing website! They wanted help re-designing their webpage to feel more modern and be a much more SEO optimized site.
This is of course right up our alley and after sketching up three different design examples Avascent decided on one and we could move on to design and strucure all the different page types within their new sites.
In the design phase we looked first at the competition for Avascent and what they where doing. We came to the conclusion that all the competitor sites looked the same and had an old look & feel. With that fresh in mind we set off and started to look at modern pages for inspiration. One really good site for inspiration I normally go to is Web Creme among others, but if I would single out one of the best, they keep on delivering high quality.
After our search for some inspiration we started to sketch up the different design examples and they where all much more modern and 2.0-ish then the competition we looked at. We showed Avascent the sketches with the idea that it’s better to be the leader then just to follow the rest, even in B2B sites. Pretty common sense, I know but in the world of B2B that fact seems to have been forgotten sometimes.
Visit Avascent Group at: http://www.avascent.com
When it comes to prototyping new web pages, I really want to keep it to sketches and wire frames as long as possible and keep myself as long as possible from getting into Photoshop. The reason for this is both that the client can focus on the idea and not seeing a semi-ready designed site, but also from my own perspective I feel that to start drawing on a pad gives me the freedom to think more basic and get a better overview.
Before I have used the brilliant Dot Grid Book from Behance Outfitter that still is one of the best prototyping sketchbooks out there, but when I ran into Design Commissions Web Stencil Kit I just fell in love with the beautiful Stencil kit they have made with all the necessary objects needed for prototyping GUI. So if you are looking for that special gift or treat for yourself, this is a must.
Today we launched Itamae’s two restaurant pages. The brief was to keep it very simple and easy HTML so they could update it in house. We discussed a lot what the customer wants and we came to the conclusion that people want three things from a restaurant page.
1) What can I eat and how much does it cost
2) How do I get to the restaurant?
3) When are you open?
With this in mind and to keep it simple we created two very simple pages that filled that need.
If you are in Stockholm and the cravings for sushi is getting absurd you have to try out Itamae.
Visit them at: http://www.itamae.se
In geological terms, it has been 2009 no more than a tenth of a second, relatively speaking.
Gladly for me, the progress of the web is only very rarely measured in geological terms. And in web terms, it has been 2009 FOREVER.
Therefore, dear friends, Romans, and web people everywhere: take a look at your footer. Seriously, I have seen Fortune 100 companies with 2007 down there. Either simply remove the year altogether, or ask one of your nifty developers to create automatic updating.
After an intensive campaign with affiliate & search marketing, our great client Securia has found that the web is an excellent marketing channel. We have experimented with landing pages and multi-variate testing, and found interesting differences in user behavior depending on color and disposition of boxes.
Among other things, we found that in this case, more steps in the process was actually better than less steps.
We have been given extended and expanded tasks, and move forward at great speed to take these lessons learned to other products and other countries.
TAS proudly introduces our newest wonderful client - the Wyatt Group! They rock some of Sweden’s absolutely most visited websites including Bilddagboken, Lunarstorm and Tyda.
We will work with Wyatt to ensure full and complete eMetrics support to all stakeholders internally. Moving forward, we will aid them with optimizing user experience in flows and funnels throughout the web sphere.