Creative WIN from Stockholm Pride

It’s easy to get a bit jaded with all the goodness we’ve seen, but this is really too great not to mention. Stockholm Pride sports a campaign by Thomson Interactive Media and Åkestam Holst that analyzes your Spotify playlist for its heteroness. It’s an absolutely fabulous way to embrace the social web, and a great campaign for both Spotify and Stockholm Pride.

The lowdown: New years collaborative was a feathers blazing 46%, midsummer a normative 86% and Jonas’ 30th birthday collaborative tells us that his friends are:

Share the fun: stockholmpride.org/spotify