date: 2009-08-31
A breath of fresh air in the recruitment industry is delivered to you courtesy of Career Group Sverige and The Amazing Society.
Jobbdirekt.se is a commercial recruitment site focused on the real needs of real people. This release marks a new era for a brand with over 10 years of history; it is now the most user friendly site on the nordic market.
The Amazing Society has had the opportunity to help Career Group Sverige reinvent the site. We created actionable and realistic personas. We made the user experience as straight forward as possible to increase conversion (search -> subscribe and search -> apply). We developed a simple to follow social media strategy, which includes having new positions published to Twitter. To make it all come together, we redesigned the brand and developed a new technological platform.
Simply put: It’s all brand spanking new, and it’s great.
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date: 2009-08-20 / tags: corporate communications, crisis communications
Colleagues, clients and friends, these are trying times. Our dear David Thulin suddenly took ill earlier this week and is currently admitted to Karolinska Sjukhuset in Stockholm. He has undergone complex operations and is in stable condition. At this point we have little other information to part with, and we do not know how long he will need to recuperate.
Our thoughts are with David, his wife and their daughter. With his parents and siblings. Have faith, be strong.
As we regain our footing, we’re reaching out to those of you in projects where David is involved to make sure there’s no slack. In the mean time, please contact one of the partners if you have any questions.
With love
Tobias, Jonas and Christian
Contact information
Tobias Franzén +46 707 973 458,
Jonas Bohlin +46 708 837 292,
Christian Schaffner +46 706 797 877
1 comment | Posted in: Uncategorized
date: 2009-08-18
One of our summer projects is now launched and we are proud to present the redesign and upgraded website www.siversima.com. The purpose of changing the website was to increase findability and give it a new more aesthetic design.
Looking forward The Amazing Society will now look at helping Sivers IMA’s presence in search engines by further optimizing the web site’s content and working with external web sites to drive traffic.
/The Amazing Society
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date: 2009-06-04
It’s important to celebrate good things! Lately we’ve been knee deep in awesomeness and tomorrow we’re celebrating by hosting the first-of-many after work sessions at TAS HQ.
Consider yourself invited, you and your splendiferous personality!
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date: 2009-04-24
As of April 21 we’re operating out of our new offices in Stockholm at Tomtebogatan 42, just off S:t Eriksplan. It’s a great location and we’re loving the extra space.
Although we’re busy little bees, don’t hesitate to stop by for a quick chat, a tasty cup of whatever you’re having and some amazing inspiration!
Visa The Amazing Society Points of Interest på en större karta
2 comments » | Posted in: Uncategorized
date: 2009-03-01 / tags: emetrics, google analytics
After working with Google Analytics and their new Event tagging for quite a while, I am seeing some horrible errors. The “Beta” label has for way to long been used to label a service as cool and hot, when in reality the service is actually far to developed to be called a beta.
The Event tagging is called Beta, and they mean it.
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date: 2009-02-19 / tags: corporate communications, crisis communications, GM, online communications
GM has long been a shining star in my world out of a communications perspective. They started (in my eyes) a newsroom trend, corporate Flickr trend, and much else. I have used them as an example in dozens of presentations. I have used Starbucks as well – particularly their “Rumor Response” section of the corporate website.
Unfortunately, this response has been quite unresponsive lately. Dead, in another word.
Now I found something else great by GM, and a reason to swap all those Starbucks screen shots for yet another shameless GM plug: the GM “Facts an Fiction” section. What they are doing here is in big bold text disrupting rumors and false statements. One particularly interesting “fact” was that their main brands are actually above average in independent quality indexes. (I “knew”, along with others I’m sure, that GM created cars of inferior quality.)
This section seems to be quite lively, and it is highly to-the-point. Clearly, they are tired of getting the same questions by journalists, and reading the same errors in papers and blogs. Oh, how I wish others could follow.
And I also wish that they would have been just a tad bit braver – they should have listed the false statements as well. In red. A regular corporate communications “Mythbusters”.
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date: 2009-02-11 / tags: Avascent Group, client, homeland security, Management Consulting, USA, Washington
Proudly introducing the Washington DC based Avascent Group’s new amazing website! They wanted help re-designing their webpage to feel more modern and be a much more SEO optimized site.
This is of course right up our alley and after sketching up three different design examples Avascent decided on one and we could move on to design and strucure all the different page types within their new sites.
In the design phase we looked first at the competition for Avascent and what they where doing. We came to the conclusion that all the competitor sites looked the same and had an old look & feel. With that fresh in mind we set off and started to look at modern pages for inspiration. One really good site for inspiration I normally go to is Web Creme among others, but if I would single out one of the best, they keep on delivering high quality.
After our search for some inspiration we started to sketch up the different design examples and they where all much more modern and 2.0-ish then the competition we looked at. We showed Avascent the sketches with the idea that it’s better to be the leader then just to follow the rest, even in B2B sites. Pretty common sense, I know but in the world of B2B that fact seems to have been forgotten sometimes.
Visit Avascent Group at: http://www.avascent.com
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date: 2009-02-10 / tags: Amazing Stuff, Design Commission, design tools, GUI, Stencil Kit
When it comes to prototyping new web pages, I really want to keep it to sketches and wire frames as long as possible and keep myself as long as possible from getting into Photoshop. The reason for this is both that the client can focus on the idea and not seeing a semi-ready designed site, but also from my own perspective I feel that to start drawing on a pad gives me the freedom to think more basic and get a better overview.
Before I have used the brilliant Dot Grid Book from Behance Outfitter that still is one of the best prototyping sketchbooks out there, but when I ran into Design Commissions Web Stencil Kit I just fell in love with the beautiful Stencil kit they have made with all the necessary objects needed for prototyping GUI. So if you are looking for that special gift or treat for yourself, this is a must.
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date: 2009-02-09 / tags: Clean design, client, HTML, Itamae, Sushi, Thai food
Today we launched Itamae’s two restaurant pages. The brief was to keep it very simple and easy HTML so they could update it in house. We discussed a lot what the customer wants and we came to the conclusion that people want three things from a restaurant page.
1) What can I eat and how much does it cost
2) How do I get to the restaurant?
3) When are you open?
With this in mind and to keep it simple we created two very simple pages that filled that need.
If you are in Stockholm and the cravings for sushi is getting absurd you have to try out Itamae.
Visit them at: http://www.itamae.se
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